ON INVESTMENT STRATEGY. On Long-Term Investing: Chance and the Garden. On the Nature of Returns: Occam's Razor. On Asset Allocation: The Riddle of Performance Attribution. On Simplicity: How to Come Down to Where You Ought to Be. ON INVESTMENT CHOICES. On Indexing: The Triumph of Experience over Hope. On Equity Styles: Tick-Tack-Toe. On Bonds: Treadmill to Oblivion? On Global Investing: Acres of Diamonds. On Selecting Superior Funds: The Search for the Holy Grail. ON INVESTMENT PERFORMANCE. On Reversion to the Mean: Sir Isaac Newton's Revenge on Wall Street. On Investment Relativism: Happiness or Misery? On Asset Size: Nothing Fails Like Success. On Taxes: The Message of the Parallax. On Time: The Fourth Dimension-Magic or Tyranny? ON FUND MANAGEMENT. On Principles: Important Principles Must Be Inflexible. On Marketing: The Message Is the Medium. On Technology: To What Avail? On Directors: Serving Two Masters. On Structure: The Strategic Imperative. ON SPIRIT. On Entrepreneurship: The Joy of Creating. On Leadership: A Sense of Purpose. On Human Beings: Clients and Crew. Afterword. Appendices. Notes. Index.
"Cogent, honest and hard-hitting - a must read for every investor." -Warren E. Buffett "Common Sense on Mutual Funds marks the culmination of one of Wall Street's most inspired careers. Invoking both Thomas Paine and Benjamin Graham, Jack Bogle proceeds to outline a supremely logical plan not only to better investors' returns, but to improve the whole fund industry. This isn't just the best book yet by Bogle, it may well be the best book ever on mutual funds." -Don Phillips, President & CEO, Morningstar, Inc. "Buffett cannot teach you or me how to become a Warren Buffett. Bogle's reasoned precepts can enable a few million of us savers to become in twenty years the envy of our suburban neighbors - while at the same time we have slept well in these eventful times." -Paul A. Samuelson, Massachusetts Institute of Technology, Department of Economics "After a lifetime of picking stocks, I have to admit that Bogle's arguments in favor of the index fund has me thinking of joining him rather than trying to beat him. Bogle's wisdom and his commonsense way of explaining things makes this book indispensable reading for anyone trying to figure out how to invest in this crazy stock market."-James J. Cramer, Money manager and senior columnist for TheStreet.com "Written in his characteristic forthright and visionary style, Jack Bogle's new book penetrates the myths and jargon to shed a powerful light on the central issues that confront every investor, no matter what their level of experience or sophistication." -Martin L. Leibowitz, Vice President and Chief Investment Officer, TIAA-CREF "Jack Bogle is one of the great pioneer/visionaries of the investment business. In this book he shares his knowledge, experience, and judgement to enable us to become better investors. The final philosophical chapters provide insights that may help some of us become better people." -Byron R. Wien, Chief U.S. Investment Strategist, Morgan Stanley Dean Witter "Superior in intellect, character, and performance, the investment genius who defied conventional wisdom and proved his critics wrong gives readers a wealth of practical advice." -Hon. William E. Simon, Former Secretary of the Treasury
"Cogent, honest and hard-hitting - a must read for every investor." -Warren E. Buffett "Common Sense on Mutual Funds marks the culmination of one of Wall Street's most inspired careers. Invoking both Thomas Paine and Benjamin Graham, Jack Bogle proceeds to outline a supremely logical plan not only to better investors' returns, but to improve the whole fund industry. This isn't just the best book yet by Bogle, it may well be the best book ever on mutual funds." -Don Phillips, President & CEO, Morningstar, Inc. "Buffett cannot teach you or me how to become a Warren Buffett. Bogle's reasoned precepts can enable a few million of us savers to become in twenty years the envy of our suburban neighbors - while at the same time we have slept well in these eventful times." -Paul A. Samuelson, Massachusetts Institute of Technology, Department of Economics "After a lifetime of picking stocks, I have to admit that Bogle's arguments in favor of the index fund has me thinking of joining him rather than trying to beat him. Bogle's wisdom and his commonsense way of explaining things makes this book indispensable reading for anyone trying to figure out how to invest in this crazy stock market."-James J. Cramer, Money manager and senior columnist for TheStreet.com "Written in his characteristic forthright and visionary style, Jack Bogle's new book penetrates the myths and jargon to shed a powerful light on the central issues that confront every investor, no matter what their level of experience or sophistication." -Martin L. Leibowitz, Vice President and Chief Investment Officer, TIAA-CREF "Jack Bogle is one of the great pioneer/visionaries of the investment business. In this book he shares his knowledge, experience, and judgement to enable us to become better investors. The final philosophical chapters provide insights that may help some of us become better people." -Byron R. Wien, Chief U.S. Investment Strategist, Morgan Stanley Dean Witter "Superior in intellect, character, and performance, the investment genius who defied conventional wisdom and proved his critics wrong gives readers a wealth of practical advice." -Hon. William E. Simon, Former Secretary of the Treasury
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