Chapter 1: The Fashion Buyer What is a fashion buyer? Retail environments and the buyer Fashion buying approaches Case study: Kristen Lucio, e-commerce entrepreneur Interview: Kristen Lucio Chapter 1 summary Chapter 2: Sources of Buying Inspiration Buyers, designers and markets Market research Trend forecasting Case study: Promostyl Interview: Matthew Jeatt, Promostyl Chapter 2 summary Chapter 3: Suppliers, Sourcing and Communication What is a supply chain? The buyersupplier relationshipManaging the supply baseSourcing issuesDeveloping product categories and selecting linesFabric selectionFashion lead times and the fashion buying cycleSelecting and buying garments Case study: Primark Interview: Liam O'Farrell, Primark Chapter 3 summary Chapter 4: Merchandise Planning What is merchandise planning? Developing the initial season buying plan Product sampling and the final range preparation Risk and range issues Getting the balance right Case study: SAP Interview: Stephen Henley, SAP Chapter 4 summary Chapter 5: Trends in Fashion Buying Promotional activities Technology Corporate social responsibility Case study: Hennes & Mauritz (H&M) Chapter 5 summary ConclusionAppendixGlossaryStudent resourcesIndexAcknowledgements/ Picture credits
Fashion Buying: From Trend Forecasting to Shopfloor explores what this key role entails in terms of the activities, process and people involved - from the perspective of the fashion buyer.
David Shaw worked in fashion buying for over 20 years for some of the UK’s largest fashion retailers. A pioneer of several of the first fashion buying courses, David is now an academic, consultant trainer and writer. Dimitri Koumbis worked in visual merchandising for more than 15 years for many fast-fashion retailers. He currently teaches courses in Fashion Merchandising and Marketing at the Art Institute, New York, USA.
This is a great book for all interested in a career in Fashion
Buying - and covers all the basics involved. I will definitely use
this text with my own students.
*University of Westminster, London*
I really enjoyed Fashion Buying: it is really fantastic, so easy to
read and understand. This is definitely a book students can work
with and understand; I would definitely recommend any college or
university to use this book as prescribed material. It will make my
job as a lecturer so much easier – there is nothing out there that
is as enjoyable to teach from!
*North West School of Design, South Africa*
A comprehensive overview of fashion buying that offers both theory
and practice that are essential to become a fashion buyer.
*Manchester Metropolitan University, UK*
This is worth a thousand mediocre books on theory with scant data
or access to actual experience. The book is aimed at the student
and to researchers and others who wish to learn how this field is
structured. It succeeds completely in this endeavor. The format is
practical and engaging. It utilizes case study, interview, exercise
and discussion points well. These features, in addition to text
that covers buying within the fashion industry from concept through
consumer, makes the book interesting and interactive. I think it is
a very good book. It really is impressive in its scope and detail.
The book is impressive on many levels, and is particularly
successful in two ways. It goes into a great depth, supplying
guidance, instruction and elaboration on all the facets of the
buyer’s role within an institutional (firm and industry) and global
market context. It also paints a larger picture for the reader of
the retail industry and all the fields in which fashion buying is
implicated: the economy, design, art, manufacturing, popular
culture, with special attention given to the actual role of the
buyer within this vast and complex framework. While capturing the
structure of fashion buying and situating it as a commercial
endeavor it does not lose sight of what attracts most people to a
career in this field: the fact that it is and always will be at its
core a glamorous and creative endeavor which relies as much on if
not more on subjective factors of taste, inspiration, creativity
and the networks one forms, than it does on skills, training, and
analytics which track trends, consumer behavior and market demand.
We have at once a detailed guide to the business of buying within
the world of fashion retailing which links the practice of this
profession to other divisions within the firm with which one
closely interacts: design, merchandising, marketing, public
relations, as well as to sectors in the global retail market:
sourcing, manufacturing, technology, and indeed to the larger
culture and society in which fashion trends are shaped. The fashion
buyer is a key individual in the world of fashion around whom so
many other facets depend. I think the book does an excellent job of
educating the student about the world of fashion buying.
*CUNY, NYC (New York Institute of Technology)*
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