1. What is Strategy? 2. Strategy and Investment 3. Conducting the Process 4. What sort of investor are we? Different perspectives on liquidity and volatility 5. SWOT analysis for investors 6. What are we Trying to Achieve? 7. Asset Allocation: Theory and Practice 8. Asset Allocation in Practice 9. How to Access Asset Types: Selecting Passive and Active Managers 10. New Developments: Trend and Risk Factor Investing 11. Ten 'Do' and 'Don't' Guidelines 12. Concluding Thoughts: Where are we Going?
Guy Fraser-Sampson is a Senior Fellow at Cass Business School in
the City of London where he creates and teaches post-graduate
investment modules as well as supervising various research
projects. He has a long history of practical experience, including
a period working in the Middle East as Investment Controller with
the Abu Dhabi Investment Authority (reputedly the largest investor
in the world), and subsequently running for several years the
international operations of a leading fund manager.
He is the author of several books on finance and economics
including Multi Asset Class Investment Strategy and Alternative
Assets: Investments for a Post-Crisis World. His best-selling
Private Equity as an Asset Class has been translated into various
languages and adopted as the standard text on the subject by
business schools worldwide.
In addition to his teaching, writing and investment activities he
has for some years also conducted consultancy and high level
executive training sessions helping investors to set their
activities within a strategic framework and to develop the
necessary systems and processes to allow this to function
properly.
He is a frequent commentator on both television and radio and a
well-known public speaker.
Most recently his book The Mess We're In: Why Politicians Can't Fix
Financial Crises has been widely covered in the media, discussed at
university and think tank events, and nominated for the Orwell
Prize.
'A fantastic guide to setting investment strategy, based on the practical experience of one of the world's leading experts in the field.' - Askar Karimullin, Kazakhstan Sovereign Wealth Fund 'Shows all too clearly how organisational and behavioural issues often get in the way of clear strategic thinking. A great read for anyone attempting to drive change or innovation in the investment field.' - Mark Baumgartner, PhD The Ford Foundation
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