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The Long and the Short of It (International edition)
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A clear and practical guide to investment by leading economist John Kay. Second revised and updated edition.

About the Author

John Kay is 'both a first-class economist and an excellent writer' (Financial Times). He is a visiting professor at the London School of Economics, a Fellow of St John's College, Oxford and director of several public companies. He contributes a weekly column to the Financial Times. He chaired the UK government review of Equity Markets which reported in 2012 recommending substantial reforms. He is the author of many books including Obliquity [9781846682896] and Other People's Money [9781781254455] both published by Profile Books.

Reviews

The best book ever written for the British individual investor, by a country mile.
*John Lanchester, author of How to Speak Money*

To manage your money well means that you should understand a few key principles. John Kay explains all that you need to understand.
*Mervyn King, ex-Governor of the Bank of England*

Mr Kay is a brilliant writer.
*Wall Street Journal*

John Kay is one of the most engaging and accessible writers on economics in Britain today
*Morning Star*

Not only is it a highly enjoyable read, but this is one of the most useful and original books on investment I have ever seen. I cannot recommend this book highly enough, both for seasoned investors seeking wisdom and for those at a much earlier stage.
*Martin White, board member and ex-chairman, UK Shareholders' Association*

An admirable debunker of myths and false beliefs - Kay can see substantial things others don't.
*Nassim N Taleb, author of The Black Swan*

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