John Bargh, PhD, is an award-winning social psychologist and the world's leading expert on the unconscious mind. His research has appeared in over 190 publications. He is currently the James Rowland Angell Professor of Psychology at Yale University and director of the ACME (Automaticity in Cognition, Motivation, and Evaluation) laboratory. Before You Know It is his first book.
"Although the work is girded with years of studies and research,
humor and use of personal anecdotes keep the writing accessible.
Readers will finish the final chapter...with new understanding of
the authority of the unconscious but also armed with practical
tips, based on that knowledge, to use free will to change
themselves. Readers of Angela Duckworth's Grit: The Power of
Passion and Perseverance or Malcolm Gladwell's Blink: The Power of
Thinking Without Thinking will definitely want to read this, as
will anyone seriously interested in psychology and
self-improvement. Highly recommended."-- "Library Journal, starred
review"
"One of the most interesting books I read this year was John
Bargh's Before You Know It: The Unconscious Reasons We Do What We
Do. It . . . has profound implications for anyone involved in
influencing others, or who wants to understand themselves
better."-- "Financial Times"
"John Bargh's Before You Know It moves our understanding of the
mysteries of human behavior one giant step forward. A brilliant and
convincing book."--Malcolm Gladwell, author of Blink and David and
Goliath
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