John Bargh, PhD, is an award-winning social psychologist and the world's leading expert on the unconscious mind. His research has appeared in over 190 publications. He is currently the James Rowland Angell Professor of Psychology at Yale University and director of the ACME (Automaticity in Cognition, Motivation, and Evaluation) laboratory. Before You Know It is his first book.
"John Bargh's Before You Know It moves our understanding of the
mysteries of human behavior one giant step forward. A brilliant and
convincing book."--Malcolm Gladwell, author of Blink and David and
Goliath
"One of the most interesting books I read this year was John
Bargh's Before You Know It: The Unconscious Reasons We Do What We
Do. It . . . has profound implications for anyone involved in
influencing others, or who wants to understand themselves
better."-- "Financial Times"
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