Eric Helms is the founder of Juice Generation, the independent chain of juice bars. In 2009 he co-created Cooler Cleanse with Salma Hayek, which delivers detoxifying juice cleanses and raw food meals nationwide. He grew up in Virginia and lives in New York City.
“The Juice Generation is driven by the mission of making juicing
and blending accessible, exciting, and even more importantly, a
long-term, happy green habit.”
*Salma Hayek*
“Juicing helps feed my soul and feed my cells and the carrots help
me read the fine print.”
*Katie Couric*
“I come from a Southern family, so my taste leans more towards
butter and sugar than veggies. A few years ago, I had a juice that
changed it all for me—a mix that’s better than any po’ boy you’ll
ever eat. The vegetables in their purest form are refreshing and
palate cleansing.”
*Blake Lively*
“I am ruled by my juicer. Anything green that's not nailed down
ends up being juiced. If my wife is right and you are what you eat;
I'd rather be lean and green than hot and beefy.”
*Jason Bateman*
“I feel like I'm being rewarded with every sip, especially with the
green juices, and watching my children drink all those greens is
the greatest feeling, knowing they are consuming all the right
nutrients.”
*Naomi Watts*
“Juicing is definitely a part of my regular diet. Having fresh
juices is mandatory for me, because it makes it easy to get all
your veggies down.”
*Kristen Bell*
“Juice cleanses are the perfect way to get back on track after
you've had a weekend full of consecutive pig-out sessions. They're
also just an easy, great way to do something healthy for your
body.”
*Gayle King*
“Juicing was the beginning of a deeper understanding of nutrition.
I’m pushing myself to go as green as I can with juicing and keep
the fruits to a more modest percentage. I feel better and it keeps
my energy more even.”
*Edward Norton*
“Making healthy food choices and preparing them takes a great deal
of time, often time that I don’t have. Juicing takes the work out
of the equation. I can’t think of anything that makes me feel as
good and is as easy to do.”
*Michelle Williams*
“I started a personal juicing program, which has had a profound
effect on maintaining high energy levels, clear skin and
fast-growing, healthy hair.”
*Martha Stewart*
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