Eric Karjaluoto is creative director and a founding partner of the creative agency smashLAB. Since 2000, he has helped a broad range of clients including The Vancouver Aquarium, the University of Minnesota, and The Nature Conservancy with their strategic, design, and communication challenges. Eric wrote Speak Human (Outmarket the Big Guys by Getting Personal), and he writes regularly about design at erickarjaluoto.com.
“Everyone likes to complain about design, but almost no one is
leading, teaching, and talking about how to do it better. Thanks,
Eric, for giving us a book we can share with those that need
it—us!” —Seth Godin, Author of The Icarus Deception
“Eric Karjaluoto doesn’t think this book is for everyone, and boy
is he wrong. This book is for every designer on the planet.
The Design Method is proof positive that it is possible to
make timeless, beautiful design that actually succeeds in the
marketplace. If you’ve ever had your work rejected by a client (and
who hasn’t), this book is for you.” —Debbie Millman, President
Design, Sterling Brands
“Designers often get confused with artists. Designers, however, are
not paid to communicate their issues but to solve other people’s
problems. We are professionals and we have clients. For them we
visualize ideas, processes, messages, and products. Working within
constraints means that we cannot wait for that moment of divine
inspiration. It means employing methods to keep us on track by
making our thought process transparent to our clients and our
peers. When kids ask me for the three most important things to do,
I tell them: 1) Learn; 2) Learn; 3) Learn. And in that order.
Start by reading this book.” —Erik Spiekermann, Partner,
Edenspiekermann
“Clearly, Eric hates everything I stand for, but you should still
buy his excellent book. No matter your motives and aspirations, he
offers a strong, useful method that will make you a better
designer.”
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